Fresh Trends was founded in Athens by Alexandra Razi in 2004. Alexandra brought an innovative approach to the fashion wholesale business in the Greek market, by providing her customers with unique clothes and accessories delivered immediately upon order (Pronto Moda).
Since its initial establishment up to the present day, the company’s philosophy addresses the desires of the modern, self-confident woman, to stand out with clothes and accessories that emphasize her personality and underline her uniqueness. Fresh Trends continuously monitors and discovers fashion houses and designers internationally to keep up-to-date with the latest market trends.
Using the PRONTO MODA sales system, Fresh Trends managed to become a pioneer in apparel wholesale in Greece and Cyprus in a very short period of time.
With outstanding insight and intuition, it identifies promising houses on the European market, which quickly become sought after, as they meet the needs of the market with guaranteed success.
Collection choices are carefully selected to cater to the growing needs of its customers and ensure a perfect mix of creative and pioneering style.
Fresh Trends and its collections have been featured in magazines with the biggest releases, such as In Style, Madame Figaro, Mirror, Vogue, Elle, Glamour, Marie Claire, as well as in TV shows and TV series.
SPRING-SUMMER COLLECTIONS ARE AVAILABLE FROM 15 JANUARY-1 SEPTEMBER
AUTUMN-WINTER COLLECTIONS ARE AVAILABLE FROM 15 JUNE – 15 JANUARY